It is the customers who have the power to make or break a business. Hence it is essential that enterprises focus on customer satisfaction and loyalty. There exist time tested techniques to bond with customers and positively influence their buying decisions to your favor. Go the extra mile to make customers feel special– Smile and welcome your customers with genuine … Continue reading
Small businesses are not a one man show. It is not practical or possible for a single individual to do everything which needs to be done. Many people are reluctant to delegate work because the lack of trust in other people’s ability, wanting to do everything themselves and so on. However, in the modern business environment, there is no alternative … Continue reading
Cloud computing services provide users with the facility to use software and other computer resources online as a utility. This is a pay as you go model where you need to pay for the services depending upon the usage. So you can leverage resources only when you need them via the web. In true cloud computing platforms all applications are … Continue reading
Natural disasters such as floods, storms, earthquake, hurricanes, blizzards and more can strike anywhere at any time. They can affect any kind of business. It is important that you be ready for such eventualities. Each kind of natural disaster has its own set of problems. You need to be prepared for situations which could directly affect your business. Your disaster … Continue reading
Snapchat is a social app for your smartphones. Young people who are either in high school or in college use this social media application to connect with their friends. Instead of texting, they use videos and photos to convey their message. Snapchat is a mobile application that can be downloaded on to an iPhone or Android device. The young crowd … Continue reading
Most small business owners were feeling optimistic at the start of the year, according to a Gallup/Wells Fargo poll. The vast majority felt their prospects for 2014 were better or about the same as they were for 2013. The primary concerns for those not feeling optimistic were the Affordable Care Act, the overall health of the economy and the perpetual … Continue reading
Small business owners have fared differently financially in 2013. But they share the same goal of being profitable in 2014. Here we look at effective strategies to accomplish precisely that. Have a written business plan – Don’t try to keep everything about your business in the head. You are likely to forget many important details. A detailed and well thought … Continue reading
It is a good practice for firms to set business goals every year. The beginning of a new year is a good time to introspect. Did you manage to achieve all of last year’s goals? Which goals were partially achieved? Which did you miss out on? Here we’ll take a look at strategies of improving business goal for the current … Continue reading
Marketing emails are a reliable resource to increase company sales, expand target audiences and attract traffic to online stores, blogs and social media. Data-driven tactics are the key to getting the most from email marketing. In other words, follow the metrics. Measuring the outcomes of past campaigns, especially the poor ones, can provide insight on what needs to be changed … Continue reading
A recent 2013 survey of small businesses completed by Salary.com reported that more than 69 percent of respondents admitted to wasting time during their work day. By not having the right tools, the right processes or the right priorities, you’re business cannot run at its full potential. Make 2014 a successful year just by focusing on getting productive time from … Continue reading
