In the past, the owner/managers of small businesses knew each of their customers by name rather than by a customer code. Customer relationship management was practiced even in those days to make the businesses successful unknowingly. However, things have changed. As businesses grow, it becomes more difficult to relate to a customer on a more personal level. As the business … Continue reading
An elevator pitch is an overview of an idea, product or service that a person gives to another person or an audience to get the conversation started. The time duration for an elevator pitch varies from just 30 seconds to two minutes. Make sure your audience understands what you are talking about and what’s in it for them in the … Continue reading
CRM stands for customer relationship management software. It’s a software designed to attract and retain customers in business. About CRM software and their role in small businesses There are many different CRM software available in the market. CRM is indispensable to all businesses including small businesses. If you are a small business owner, you can use any one of the … Continue reading
Recently, I had gone to lunch with my husband in a small restaurant near his office. I ordered a Greek Country salad, cheese and tomato pasta and Gap juice (mix of guava and pear). I had almost finished half of my pasta, when I noticed there was a small bit of polythene in my pasta. I called the bearer and … Continue reading
“The purpose of business is to create and keep a customer.” –Peter Drucker (Management Consultant) A customer is the best friend of any small business owner and their relationship is key to any marketing strategy. Customers play a vital role in brand building and positioning your products in this competitive market. There may be many reasons why a customer/client may … Continue reading
