Social media is a widely used marketing tool currently and small businesses are no exception. Today, millions of people and potential customers are using social media on a daily basis. Facebook has become a verb pretty much the same way Google became a verb earlier. Spending a few hours on social media has become the norm and not the exception. … Continue reading
Email marketing existed even before social media came of age. This is one of the most cost effective channels of communication that the small business owners used earlier and which is still in vogue to keep in touch with their potential market and current customers. Therefore, small business owners should consider including email strategy into their marketing plans and reach … Continue reading
With the New Year around the corner, you as an entrepreneur would have already made your resolutions, strategies and other relevant plans to take your business to the next level. There are many who would be planning to venture into business and those who would like to diversify their business. There are many small business events that give an insight … Continue reading
In a couple of weeks’ time 2014 will draw to a close. Startups and established businesses would be burning the midnight oil to figure out various marketing and advertising strategies for next year. Though the basics of marketing has not changed much, the landscape of marketing has changed drastically. It’s an era of digital marketing. Therefore digital marketing has to … Continue reading
It is the customers who have the power to make or break a business. Hence it is essential that enterprises focus on customer satisfaction and loyalty. There exist time tested techniques to bond with customers and positively influence their buying decisions to your favor. Go the extra mile to make customers feel special– Smile and welcome your customers with genuine … Continue reading
Small business owners have fared differently financially in 2013. But they share the same goal of being profitable in 2014. Here we look at effective strategies to accomplish precisely that. Have a written business plan – Don’t try to keep everything about your business in the head. You are likely to forget many important details. A detailed and well thought … Continue reading
Marketing emails are a reliable resource to increase company sales, expand target audiences and attract traffic to online stores, blogs and social media. Data-driven tactics are the key to getting the most from email marketing. In other words, follow the metrics. Measuring the outcomes of past campaigns, especially the poor ones, can provide insight on what needs to be changed … Continue reading
Marketing is important to all businesses, big or small. This field is continuously evolving and becoming more and more sophisticated with the passing of time. Every year throws its own quota of surprises in the marketing domain. This year is no different. As the customer becomes market savvy and more demanding, a carefully crafted company marketing strategy is both desirable … Continue reading
Branding is done not only by the giant organizations but by small businesses too. Some companies do manage without investing in branding your business. But implementing the right kind of branding strategies will give your small business an edge over its competitors. We look at the concept of effective branding and the associated strategies. What does a brand signify? A … Continue reading
Market research provides a foundation to grow and enhance the performance of your small business. Whether you are tracking trends via social media or conducting research by focus groups. The benefits offered from market research are undeniable. While new technologies have made it easier for small businesses to utilize market research, they have also made it easier to get lost … Continue reading
