In all businesses customer is king. The importance of crm is the most tangible approach in maintaining such customers efficiently. Today many crm packages for small businesses are available which are designed to better service existing customers as well as attract new ones. It is highly recommended that you use a quality CRM tool to leverage state-of-the-art technology and automate … Continue reading
An invoice is an important business document regardless of the type and size of the business. You can rightly define an invoice as a document that you as a small/medium/large business owner would send to your clients or customers intimating them that the payment for the services your firm rendered is due. A professional yet simple invoice template will outline … Continue reading
In the past, the owner/managers of small businesses knew each of their customers by name rather than by a customer code. Customer relationship management was practiced even in those days to make the businesses successful unknowingly. However, things have changed. As businesses grow, it becomes more difficult to relate to a customer on a more personal level. As the business … Continue reading
Today, words like Facebook and Twitter have become an integral and prominent part of life. They are nothing but part of social media, which has a long history and promising future. We look at social media’s evolution and significance. The Early Days Man is a social animal who has always strived to communicate with other humans over long distances. The … Continue reading
An elevator pitch is an overview of an idea, product or service that a person gives to another person or an audience to get the conversation started. The time duration for an elevator pitch varies from just 30 seconds to two minutes. Make sure your audience understands what you are talking about and what’s in it for them in the … Continue reading
Networking is the business mantra of today. Success comes to them who have the right contacts. This is also true of small businesses. As an owner of a small business, you realize the crucial importance of networking. LinkedIn and the Small Business Owner The question is how to network? LinkedIn is an ideal choice. It is a popular platform for … Continue reading
CRM stands for customer relationship management software. It’s a software designed to attract and retain customers in business. About CRM software and their role in small businesses There are many different CRM software available in the market. CRM is indispensable to all businesses including small businesses. If you are a small business owner, you can use any one of the … Continue reading
Recently, Google launched a program to help small businesses set up their own websites known as ‘Get Your Business Online’. This program was in about 20 countries including Brazil, UK and Kenya. A study conducted by BIA/Kelsey reveals that these days, almost 97% of consumers turn to the Internet to search and research products/services in their local area. A stage … Continue reading
Did you know, being one of the best marketing tools, Facebook is introducing Facebook is introducing new Facebook pages? If you have not logged on to your business’ Facebook page in a while, then it is time you do so. Whether you are ready to make the changes or not, your page will undergo a major change come March 30. … Continue reading
Getting potential customers to remember and like a brand is a marketing art that is sometimes referred to as “sticky marketing.” Here are a few great suggestions for making any small business marketing efforts “stick” in the hearts and minds of potential customers. 1) Sticky Brand Name– Instead of choosing a name that is too dry or is difficult to … Continue reading
