Different Business Structures: Choose One That Suits You Best

Posted by Maya Pillai

Deciding which business structure is suitable for you is the first big legal decision for every fairly new small business owner. Making this decision can be confusing because the type of legal structure that you choose for your enterprise can create an impact on the amount of taxes, the paperwork your venture requires, the personal liability you need to face … Continue reading


Importance Of Using Mobile Customer Relationship Management Application In Small Businesses

Posted by Maya Pillai

Many small businesses have implemented in-house CRM systems to make it easier for their employees. However, once a sales rep leaves his office he is totally disconnected from his CRM system. Usually a sales team has most of its sales representatives in the field to meet with a potential prospect or to close a deal. When he is on move, … Continue reading


Why Small Business Should Know When To Sell And When To Market

Posted by Maya Pillai

Identifying the market, positioning the products properly, targeting the right prospects, converting them to customers and into loyal customers, and generating sufficient revenue from those customers are all important part of sales and marketing cycle. There must be separate budget and strategies for both sales and marketing if a small business wants to survive in today’s competitive business world. It … Continue reading


Games App: Basic Features that make them Popular

Posted by Maya Pillai

There is a boom for games applications as smartphone, tablet and other similar mobile devices market continues to grow. As per the report published by International Data Corporation (IDC) in the year 2010, mobile apps that will be downloaded will come close to 183 billion in 2015. With an increase in demand for smartphones and other similar mobile devices, there … Continue reading


How Small Businesses Should Handle their Upset Customers?

Posted by Maya Pillai

handle upset customers

Today’s customers are not just kings, they are emperors. If they are not satisfied with your product or service, they are bound to display their annoyance and anger. If your small business leaves complaints unattended or does not take the necessary steps to resolve them, you pay for it in the long run. Social media platforms such as blogging, Twitter … Continue reading


Cost is not the Only Reason Why Small and Medium Enterprises Should Adopt Cloud

Posted by Maya Pillai

cloud for enterprises

A study conducted by Intuit and Emergent Research shows that by 2020, approximately 80% of small and mid-sized business enterprises will fully adopt cloud computing. Currently only 40 percent of the small enterprise have adopted cloud computing. Though cost effectiveness is one of the reasons behind the adoption of cloud-based services, there are many cloud-computing features that the small businesses … Continue reading


The Growing Importance of CRM in eCommerce Sphere

Posted by Maya Pillai

eCommerce CRM

Customer relationship management is one of the keys to success of an enterprise, irrespective of its size. Though in the past, CRM was popularly used in the Business-to-Business, its slowly gaining importance in the Business-to-Customer space. To be more specific it’s gaining significant importance of CRM for eCommerce business. One of the reasons for the significant shift in the CRM … Continue reading


Is Your Small Business Prepared For the Holiday Season

Posted by Maya Pillai

With the month of October behind, and with just few weeks for Thanksgiving, the shoppers are geared up with holiday shopping lists for a holiday sale. With most of the shoppers going online to make their holiday purchases, you as a small business entrepreneur should start prepping up your enterprise now. If you want to improve your holiday marketing and … Continue reading


Getting your business off the ground

Posted by Maya Pillai

You have decided to strike out on your own. But are you completely prepared? We look at things to get your business up and running. Ask pertinent questions – Brainstorm on certain questions. These include the type of business you want to run. How many locations you want? How many employees you want? Do you have the skills to run … Continue reading


The key to budgeting for small businesses

Posted by Maya Pillai

Estimating and matching expenses to revenue is critical as it assists small business owners to determine whether they have adequate money to fund operations, expand the business and produce income for themselves. With a business already operating, you can assume future revenue depending on recent trends in the business. If the business just commenced, assumptions can be based depending on … Continue reading