Today’s customers are not just kings, they are emperors. If they are not satisfied with your product or service, they are bound to display their annoyance and anger. If your small business leaves complaints unattended or does not take the necessary steps to resolve them, you pay for it in the long run. Social media platforms such as blogging, Twitter … Continue reading
A study conducted by Intuit and Emergent Research shows that by 2020, approximately 80% of small and mid-sized business enterprises will fully adopt cloud computing. Currently only 40 percent of the small enterprise have adopted cloud computing. Though cost effectiveness is one of the reasons behind the adoption of cloud-based services, there are many cloud-computing features that the small businesses … Continue reading
All businesses require customers to survive as well as thrive. It is not necessary that every customer remains loyal. Companies having less loyal customers have to constantly put effort, time and money to draw in fresh clients. Whereas, companies having loyal customers get repeat business from the same customer base. Also loyal customers act as brand ambassadors and spread positive … Continue reading
Customer relationship management is one of the keys to success of an enterprise, irrespective of its size. Though in the past, CRM was popularly used in the Business-to-Business, its slowly gaining importance in the Business-to-Customer space. To be more specific it’s gaining significant importance of CRM for eCommerce business. One of the reasons for the significant shift in the CRM … Continue reading
With the month of October behind, and with just few weeks for Thanksgiving, the shoppers are geared up with holiday shopping lists for a holiday sale. With most of the shoppers going online to make their holiday purchases, you as a small business entrepreneur should start prepping up your enterprise now. If you want to improve your holiday marketing and … Continue reading
You have decided to strike out on your own. But are you completely prepared? We look at things to get your business up and running. Ask pertinent questions – Brainstorm on certain questions. These include the type of business you want to run. How many locations you want? How many employees you want? Do you have the skills to run … Continue reading
Crowdfunding is a way of raising funds from several people. It is a popular way of small business financing. While crowdfunding is suitable for many businesses, we will take a look at whether it is right on crowdfunding for startups and small businesses. Reading this will give few crowdfunding business ideas for entrepreneurs. Crowdfunding is suitable for your small business … Continue reading
Customer, who was the king yesterday, is today an emperor. They have the power to make and break your business. In this technological world, any wrong move your customer support personnel makes will immediately be displayed by the customer on one of the many social media platforms. This can damage your business to a certain extent. Remember, a returning customer … Continue reading
Small business owners are hard pressed for time and funds. Hence, they tend to neglect their business credit score. Most of the small or medium-sized enterprises are busy formulating creative and innovative marketing ideas. They’re working on customer relationship strategies to take their business to the next level and can’t find the time to repair or increase credit score. Many … Continue reading
There are some who like to read, and there are a few who don’t. The question is, do entrepreneurs read and whether they find time to read. If you look at the success stories of any small and medium sized business CEOs, they would have mentioned how certain books gave them the inspirations and ideas that they had used in … Continue reading
