These days, nearly all small and medium-sized businesses have an Internet presence. Keeping in constant touch with your potential or loyal customers is mandatory if you want to propel your business forward. With a click of a mouse, virtually anyone can get information they are seeking with a simple search engine. Apart from that, a website is accessible 24 x7 … Continue reading
Posts Categorized: Small Business University
7 Tips for making a successful sales plan
Every sales department and company makes sales plans. However all the plans do not necessarily meet with success. Small businesses need to have sales plans just like established players do. A sales plan outlines sales goals, deadliness to meet the sales goal as well as the process to achieve the targets. By not planning, small businesses are setting themselves up … Continue reading
The key to budgeting for small businesses
Estimating and matching expenses to revenue is critical as it assists small business owners to determine whether they have adequate money to fund operations, expand the business and produce income for themselves. With a business already operating, you can assume future revenue depending on recent trends in the business. If the business just commenced, assumptions can be based depending on … Continue reading
Why your small business needs its own mobile app
Internet technology has changed the way business is conducted. These days getting a loyal customer is a herculean task as the customers have many choices to suit their preferences and taste. If they feel that they are being offered a better deal by another firm, they will switch over very easily. Therefore, having a mobile business strategy in place is … Continue reading
Crowdsourcing for Small Businesses
Crowdsourcing is the concept of connecting many potential contributors with a particular project. Small businesses leverage crowdsourcing to survive and even thrive in the competitive market. So if you are a small business owner you can start using this strategy right away. Many small business owners make the mistake of thinking they have to do everything in their business on … Continue reading
How small businesses can make use of LinkedIn
Though there are several social media management tools present on the Internet, LinkedIn is the most popular among businesses and professionals. It is a widespread misconception that LinkedIn is suitable only for big businesses. Small businesses can greatly benefit from the host of LinkedIn new features. The professional networking platform offers useful features for networking as well as finding potential … Continue reading
Are you using social media correctly?
Nearly everyone is on some kind of social media platform nowadays. Small businesses are increasingly leveraging social media as a potent marketing tool. We look at whether you are using social media correctly. You don’t update regularly – A social media account which is neglected and sparsely populated sends a wrong message to current and potential customers. It is recommended … Continue reading
How Small Businesses Can Ride Out Tough Economic Times
It is natural for the economic conditions in business to have ups and downs. While there are relatively fewer problems during good times, small business owners should be prepared for the bad times. We look at ways how to tackle the small business impact on economy. Concentrate on existing customers – It is always easier to get more or different … Continue reading
How small businesses can cut cost
Small businesses are usually hard pressed for money. Cash is required not only to meet the daily expenses, but also to ride out tough economic times and compete with larger players. Money saved is money earned. We will look at some small businesses cost cutting strategies with which they can save money. Maintain an expenses journal – Don’t try to … Continue reading
Spread Word of Mouth Marketing
Small businesses do not have the enormous marketing resources of large businesses. Then how will they compete effectively in the market? The answer is word of mouth marketing, a potent tool for attracting new customers. We look at ways to get word of mouth publicity. Goal setting – Set concrete and tangible goals for word of mouth. Vague goals should … Continue reading
