Instagram is emerging as the social media platform for small businesses. Enterprises are having a dramatic reduction in connecting with their followers on Facebook, a mainstay for small businesses till recently. It is wise not to rely on Facebook alone and have other quality options. Instagram is a social media platform where users can share images with other followers. Currently … Continue reading
Posts Categorized: Small Business University
How Small Businesses Can Use Snapchat
Though a relatively recent product, Snapchat has captured the public’s imagination. As snapchat advertising is rising in popularity and free to use, small businesses can leverage its power and use snapchat to promote business and wide reach in their sales and marketing efforts. Some notable Snapchat statistics There are 100 million monthly active users 70% of Snapchat users are female … Continue reading
The Importance of Dropbox for Small Businesses
In the contemporary scenario technology keeps evolving and changing. It is imperative that all businesses, especially small businesses, keep abreast of the latest technological developments. In recent times, Dropbox has emerged as a highly powerful, popular and useful software product. We look at the dropbox features for small businesses. Do More Dropbox boosts productivity. Team members are able to instantly … Continue reading
Why Small Businesses Need a CRM (Customer Relationship Management) Solution
CRM (Customer Relationship Management) is no longer an unknown term today. Many business organizations have leveraged CRM for business management in order to generate more profits and revenue. It is a myth that small businesses cannot afford CRM. Thanks to the cloud ERP technology, almost every major CRM solution is available as SaaS (Software as a Service). Small businesses do … Continue reading
Why small businesses should adopt Twitter as a marketing tool
Established as well as new small business owners are familiar with the terms “Twitter” and “Tweets”. It’s a social networking and micro- blogging tool which allows its users to send as well as read 140 character text messages, known as tweets. Twitter statistics report that close to 200 million people log into Twitter daily and around 400 million tweets are … Continue reading
Stress management tips for small business owners
No one is immune to stress, especially small business owners. The latter wear many hats ranging from receptionist, marketer, salesperson, administrator, accountant and more. They are usually on a tight budget, overworked and have to meet tight deadlines. In short, they are usually under considerable stress. Stress can negatively impact both health and productivity; hence, the need to tackle it … Continue reading
How to make small businesses stand out from the competition
There are a huge number of small businesses across the globe. Small businesses consistently face the challenge of how to be different from the existing competition. If small businesses are doing the same as others, why would customers prefer it over the rest? In short, small businesses need to be both better and different from other small businesses. We look … Continue reading
Effective social media marketing strategies for small businesses
Social media is a widely used marketing tool currently and small businesses are no exception. Today, millions of people and potential customers are using social media on a daily basis. Facebook has become a verb pretty much the same way Google became a verb earlier. Spending a few hours on social media has become the norm and not the exception. … Continue reading
Effective Email Marketing Strategies for Small Businesses
Email marketing existed even before social media came of age. This is one of the most cost effective channels of communication that the small business owners used earlier and which is still in vogue to keep in touch with their potential market and current customers. Therefore, small business owners should consider including email strategy into their marketing plans and reach … Continue reading
How to retain your best employees
Your employees are both the face and engine of your business. Retaining good employees is critical to any organization’s success.There are ways to increase employee retention rate, meaning significant savings for your company by spending less money on hiring, training and development. We look at ways to Retaining good employees. Recognize and appreciate accomplishments – Take the necessary time and … Continue reading
