Small and medium business events such as seminars and free tradeshows give startups and also established businesses an opportunity to meet likeminded people, exchange business cards and also to understand the latest developments in their industry. Attending these events provide additional insights into the many services and resources available for small businesses. Thanks to the Internet, for those who are … Continue reading
Most small business owners were feeling optimistic at the start of the year, according to a Gallup/Wells Fargo poll. The vast majority felt their prospects for 2014 were better or about the same as they were for 2013. The primary concerns for those not feeling optimistic were the Affordable Care Act, the overall health of the economy and the perpetual … Continue reading
Small business owners have fared differently financially in 2013. But they share the same goal of being profitable in 2014. Here we look at effective strategies to accomplish precisely that. Have a written business plan – Don’t try to keep everything about your business in the head. You are likely to forget many important details. A detailed and well thought … Continue reading
It is a good practice for firms to set business goals every year. The beginning of a new year is a good time to introspect. Did you manage to achieve all of last year’s goals? Which goals were partially achieved? Which did you miss out on? Here we’ll take a look at strategies of improving business goal for the current … Continue reading
All businesses, whether big or small, need to have well defined goals. It is important to set long term and short term goals. Only if you achieve the short term goals is it possible to achieve the long term goals. Goals are essential to provide business ventures direction and motivation. How to set short term goals First step is to … Continue reading
Marketing emails are a reliable resource to increase company sales, expand target audiences and attract traffic to online stores, blogs and social media. Data-driven tactics are the key to getting the most from email marketing. In other words, follow the metrics. Measuring the outcomes of past campaigns, especially the poor ones, can provide insight on what needs to be changed … Continue reading
Marketing is important to all businesses, big or small. This field is continuously evolving and becoming more and more sophisticated with the passing of time. Every year throws its own quota of surprises in the marketing domain. This year is no different. As the customer becomes market savvy and more demanding, a carefully crafted company marketing strategy is both desirable … Continue reading
All organizations, big or small, succeed because of their employees. They are the face of your company and can make or break your business. It is important to use the right techniques and tools to find productive and long term employees. Let’s take a look at some ways to get quality and reliable employees. Adaptability – In today’s rapidly changing … Continue reading
A recent 2013 survey of small businesses completed by Salary.com reported that more than 69 percent of respondents admitted to wasting time during their work day. By not having the right tools, the right processes or the right priorities, you’re business cannot run at its full potential. Make 2014 a successful year just by focusing on getting productive time from … Continue reading
It is an indisputable fact that this is an era of intense competition in the business space. Small businesses are also not immune to this trend. It is essential that the whole business team works together towards a consistent business goal. Let’s look at ways and strategies for effective team communication and means to bolster the leader’s communication with his/her … Continue reading
