Is Your Small Business Prepared For the Holiday Season

Posted by Maya Pillai

With the month of October behind, and with just few weeks for Thanksgiving, the shoppers are geared up with holiday shopping lists for a holiday sale. With most of the shoppers going online to make their holiday purchases, you as a small business entrepreneur should start prepping up your enterprise now. If you want to improve your holiday marketing and … Continue reading


Is crowdfunding right for your business?

Posted by Maya Pillai

Crowdfunding is a way of raising funds from several people. It is a popular way of small business financing. While crowdfunding is suitable for many businesses, we will take a look at whether it is right on crowdfunding for startups and small businesses. Reading this will give few crowdfunding business ideas for entrepreneurs. Crowdfunding is suitable for your small business … Continue reading


How’s your customer support doing?

Posted by Maya Pillai

Customer, who was the king yesterday, is today an emperor. They have the power to make and break your business. In this technological world, any wrong move your customer support personnel makes will immediately be displayed by the customer on one of the many social media platforms. This can damage your business to a certain extent. Remember, a returning customer … Continue reading


Improve Your Small Business Credit Score

Posted by Maya Pillai

Small business owners are hard pressed for time and funds. Hence, they tend to neglect their business credit score. Most of the small or medium-sized enterprises are busy formulating creative and innovative marketing ideas. They’re working on customer relationship strategies to take their business to the next level and can’t find the time to repair or increase credit score. Many … Continue reading



Are You Using Google Analytics?

Posted by Maya Pillai

These days, nearly all small and medium-sized businesses have an Internet presence. Keeping in constant touch with your potential or loyal customers is mandatory if you want to propel your business forward. With a click of a mouse, virtually anyone can get information they are seeking with a simple search engine. Apart from that, a website is accessible 24 x7 … Continue reading


7 Tips for making a successful sales plan

Posted by Maya Pillai

Every sales department and company makes sales plans. However all the plans do not necessarily meet with success. Small businesses need to have sales plans just like established players do. A sales plan outlines sales goals, deadliness to meet the sales goal as well as the process to achieve the targets. By not planning, small businesses are setting themselves up … Continue reading


The key to budgeting for small businesses

Posted by Maya Pillai

Estimating and matching expenses to revenue is critical as it assists small business owners to determine whether they have adequate money to fund operations, expand the business and produce income for themselves. With a business already operating, you can assume future revenue depending on recent trends in the business. If the business just commenced, assumptions can be based depending on … Continue reading


Crowdsourcing for Small Businesses

Posted by Maya Pillai

Crowdsourcing is the concept of connecting many potential contributors with a particular project. Small businesses leverage crowdsourcing to survive and even thrive in the competitive market. So if you are a small business owner you can start using this strategy right away. Many small business owners make the mistake of thinking they have to do everything in their business on … Continue reading


How small businesses can make use of LinkedIn

Posted by Maya Pillai

Though there are several social media management tools present on the Internet, LinkedIn is the most popular among businesses and professionals. It is a widespread misconception that LinkedIn is suitable only for big businesses. Small businesses can greatly benefit from the host of LinkedIn new features. The professional networking platform offers useful features for networking as well as finding potential … Continue reading