Nearly everyone is on some kind of social media platform nowadays. Small businesses are increasingly leveraging social media as a potent marketing tool. We look at whether you are using social media correctly. You don’t update regularly – A social media account which is neglected and sparsely populated sends a wrong message to current and potential customers. It is recommended … Continue reading
Posts Tagged: small business
How Small Businesses Can Ride Out Tough Economic Times
It is natural for the economic conditions in business to have ups and downs. While there are relatively fewer problems during good times, small business owners should be prepared for the bad times. We look at ways how to tackle the small business impact on economy. Concentrate on existing customers – It is always easier to get more or different … Continue reading
How small businesses can cut cost
Small businesses are usually hard pressed for money. Cash is required not only to meet the daily expenses, but also to ride out tough economic times and compete with larger players. Money saved is money earned. We will look at some small businesses cost cutting strategies with which they can save money. Maintain an expenses journal – Don’t try to … Continue reading
Spread Word of Mouth Marketing
Small businesses do not have the enormous marketing resources of large businesses. Then how will they compete effectively in the market? The answer is word of mouth marketing, a potent tool for attracting new customers. We look at ways to get word of mouth publicity. Goal setting – Set concrete and tangible goals for word of mouth. Vague goals should … Continue reading
Why Small Businesses Need a CRM (Customer Relationship Management) Solution
CRM (Customer Relationship Management) is no longer an unknown term today. Many business organizations have leveraged CRM for business management in order to generate more profits and revenue. It is a myth that small businesses cannot afford CRM. Thanks to the cloud ERP technology, almost every major CRM solution is available as SaaS (Software as a Service). Small businesses do … Continue reading
How to make small businesses stand out from the competition
There are a huge number of small businesses across the globe. Small businesses consistently face the challenge of how to be different from the existing competition. If small businesses are doing the same as others, why would customers prefer it over the rest? In short, small businesses need to be both better and different from other small businesses. We look … Continue reading
Advantages of going paperless for small businesses
Generally small businesses have to struggle harder for financial success and growth as compared to the larger players. Going paperless is an effective and useful strategy to help small businesses compete in the marketplace today. We look at some of the advantages of going paperless. Saving Space Real estate is costly today especially in large cities. Substituting electronic documentation for … Continue reading
Small Business Events 2015
With the New Year around the corner, you as an entrepreneur would have already made your resolutions, strategies and other relevant plans to take your business to the next level. There are many who would be planning to venture into business and those who would like to diversify their business. There are many small business events that give an insight … Continue reading
Top 5 Digital Marketing Trends to watch out for in 2015
In a couple of weeks’ time 2014 will draw to a close. Startups and established businesses would be burning the midnight oil to figure out various marketing and advertising strategies for next year. Though the basics of marketing has not changed much, the landscape of marketing has changed drastically. It’s an era of digital marketing. Therefore digital marketing has to … Continue reading
Advantages of partnering with other businesses today
Today the business environment is very competitive. Organizations need considerable financial strength and constant innovation to both survive and thrive. It may be a wise move for firms to partner with other businesses to stay competitive and boost business prospects. We look at the benefits of doing the same. Increased strength and credibility – When companies partner with other successful … Continue reading
