Getting potential customers to remember and like a brand is a marketing art that is sometimes referred to as “sticky marketing.” Here are a few great suggestions for making any small business marketing efforts “stick” in the hearts and minds of potential customers. 1) Sticky Brand Name– Instead of choosing a name that is too dry or is difficult to … Continue reading
When you are in charge of a new team, you need to understand that whether they have previous sales experience or not, professional training and careful guidance will be necessary to ensure they flourish in this new sales environment. If you are struggling to come up with a sales training programs that incorporates everything your new team will need to … Continue reading
Recently, I had gone to lunch with my husband in a small restaurant near his office. I ordered a Greek Country salad, cheese and tomato pasta and Gap juice (mix of guava and pear). I had almost finished half of my pasta, when I noticed there was a small bit of polythene in my pasta. I called the bearer and … Continue reading
“If you wait until there is another case study in your industry, you will be too late.” Seth Godin (Author of Permission Marketing) If you want to remain in business, marketing is the key. It is not about having a great marketing plan in hand, you need to have a marketing strategy laid out. The reason being, once you have … Continue reading
Social media channels are a wonderful platform for networking, exposure, branding and to attracting traffic to your website. A well planned social media campaign will give an edge over your competitors. Are small businesses or online businesses using social media correctly? We have put together a few useful tips to help small business owners use social media effectively to reap … Continue reading
“The purpose of business is to create and keep a customer.” –Peter Drucker (Management Consultant) A customer is the best friend of any small business owner and their relationship is key to any marketing strategy. Customers play a vital role in brand building and positioning your products in this competitive market. There may be many reasons why a customer/client may … Continue reading
By now, small business owners should have new strategies in place to find new customers and thereby increase their sales. If only we were living in a picture perfect world, where we would have an unlimited budget, every lending institution would give us loans, luck would favor us and our touch would turn everything into gold. Unfortunately, it is not … Continue reading
Social media is on the rise still and small businesses should not forget about that. Marketing through social media can help your business grow in ways you would not expect. We have listed out some of the predictions for marketing and social media this year. Multi-channel marketing will gain importance – Online marketing is quickly gaining popularity. Small business owners … Continue reading
As a small business owner or freelancer, the objective of your business is to get new customers and boost sales. To see your business rise to the next level, you must concentrate on the various factors which influence your existing customers to return as well as ways to gain new customers. There are many ways to get existing customers to … Continue reading
“The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” Peter Drucker New Year, new beginnings, new challenges and the same old business. By now small business entrepreneurs should have weighed their profits and losses of the past year and are looking forward to a positive economic … Continue reading
