Nearly everyone is on some kind of social media platform nowadays. Small businesses are increasingly leveraging social media as a potent marketing tool. We look at whether you are using social media correctly. You don’t update regularly – A social media account which is neglected and sparsely populated sends a wrong message to current and potential customers. It is recommended … Continue reading
Posts Tagged: Business
How Small Businesses Can Ride Out Tough Economic Times
It is natural for the economic conditions in business to have ups and downs. While there are relatively fewer problems during good times, small business owners should be prepared for the bad times. We look at ways how to tackle the small business impact on economy. Concentrate on existing customers – It is always easier to get more or different … Continue reading
How small businesses can cut cost
Small businesses are usually hard pressed for money. Cash is required not only to meet the daily expenses, but also to ride out tough economic times and compete with larger players. Money saved is money earned. We will look at some small businesses cost cutting strategies with which they can save money. Maintain an expenses journal – Don’t try to … Continue reading
Spread Word of Mouth Marketing
Small businesses do not have the enormous marketing resources of large businesses. Then how will they compete effectively in the market? The answer is word of mouth marketing, a potent tool for attracting new customers. We look at ways to get word of mouth publicity. Goal setting – Set concrete and tangible goals for word of mouth. Vague goals should … Continue reading
Is your business prepared for a natural disaster?
Natural disasters such as floods, storms, earthquake, hurricanes, blizzards and more can strike anywhere at any time. They can affect any kind of business. It is important that you be ready for such eventualities. Each kind of natural disaster has its own set of problems. You need to be prepared for situations which could directly affect your business. Your disaster … Continue reading
The Importance of Effective CRM for Small Business Success
There are few business owners who would dispute the argument that exceptional customer service is one of the core things that must be achieved in order for the business to be successful. It is an opinion that is supported by the results of the American Express Global Customer Service Barometer 2012. The latest in their series of annual reports found … Continue reading
Upcoming Small Business Events
Are you looking to start, run and grow your small business? Whether you are a budding or an established entrepreneur, you should attend small business events such as trade shows, training programs or seminars that are held in your area. Small business events are great opportunities to make business acquaintances, share ideas, network and exchange business cards. This is also … Continue reading
How Important is Goodwill in a Business?
“Goodwill is the one and only asset that competition cannot undersell or destroy.” – Marshall Field (American Businessman, 1834- 1906) The economy is slowly coming out of the slump and every business, irrespective of its size, experienced a downturn. One of the reasons many businesses survived the economic uncertainty is because of their longstanding goodwill. So what is “Goodwill” all … Continue reading
Grants for Women Business Entrepreneurs
There are many successful women entrepreneurs today. They are the role models for many young women aspirants who want to own their own start-up. As a woman, you may have to face many challenges, including the act of balancing your family and business commitments. If it’s a start-up, then you may have to spend all you waking hours planning and … Continue reading
How to Find Angel Investors for your Business
Have you exhausted the financial help from your friends and family to take your business to the next level? What do you do? It’s time to start looking for someone who is willing to invest in your start-up. Angel investors are investors or a group of investors who are willing to provide you a second-round of funding or the seed … Continue reading
